What is Twitter Advertising?
Advertising on Twitter, simply put, is promoting your company's advertising content on Twitter - hence Twitter Ads. Even though all Twitter Ads are tagged with the phrase, "Promoted", they look like every other non-sponsored tweet. The goal of launching a promotional campaign on Twitter is to increase the reach of your posts. At the same time, and thanks to social medias' ability to segment audiences extremely well, you can focus on getting those users who comply with your target audience.
Types of Twitter Advertising Campaigns:
if you wish to be seen more on Twitter and increase your number of followers, this is the type of campaign you'll want to use.
Clicks to your website/for making conversions:
if you plan to use Twitter as a means to generate more visits to your website, or perhaps increase your number of conversions, this campaign is the one for you.
this campaign is Twitter's biggest weapon if your plan is to increase brand awareness and make some noise online.
Downloading/Use of Apps:
if you have an App you want users to either know about or use more, this campaign is your best bet.
Lead Generation Cards:
these cards allow you to get leads on Twitter so that, later, you can create targeted promotional campaigns. Additionally, this type of campaign could suffice as a means to obtain users’ emails; they will not have leave the platform in order to give you their info.
Video Playback: this campaign is ideal for launching video content on Twitter and also holds the most potential for going viral.
Personalized: this is the most 'frequent' type of campaign Twitter Ads offers. It’s perfect for advanced users or for businesses that want to combine the better parts of various options.
Advantages for Using Twitter Ads:
Twitter is the 'microblogging' social network and is primarily characterized by its shortness. On Twitter, the "here and now" is what's important. In this sense, the obtained results (assuming everything is well-planned) come quickly.
Effective Business Goals:
thanks to the different types of campaigns offered by Twitter Ads, (in addition to its massive network of users), it's quite easy to put together attainable business goals with the help of Twitter Ads. As an added bonus, you can also measure the progress/statistics of your ads.
even though advertised tweets are tagged with the word "Promoted", (which is clearly visible amongst 'organic tweets'), they are seamlessly integrated within a user's timeline and offer the same reactionary options as non-promoted tweets (e.g. RT, like, etc.)
Multi-display and mobile version:
Twitter allows for a perfect viewing experience regardless of the screen size/type; it's also perfectly optimized for cell phones. This is extremely relevant today and it will be even more so in the future since, every day, there are more and more people using their phones instead of their computers.
various studies have concluded that Twitter Ads have a better CTR maintained over time. Compared to the rest of the social media networks, Twitter Ads seem to be more effective in this field. This could be due to the fact that there are less companies taking advantage of Twitter than there are with other social networks (which are already quite saturated).