Theatre advertising is our forte across Mumbai, Thane & Navi Mumbai. Theatres are
loved across the spectrum in Mumbai, from lower income to higher income.
Different shows & different theatres cater to Marathi, Hindi, Guajarati &
English audience. It is an ideal medium to attract maximum visibility.
The city of Mumbai in particular is often referred to as the cultural
capital of India with respect to films. As a result, the city houses an
incredible number of multiplexes and cinema halls to cater to the insatiable
thirst of the locals of the city. Top multiplex brands such as INOX, Big
Cinemas, PVR, Cinepolis, and Cinemax etc. dominate the market, with over 150
screens between them. Theatre advertising is often underrated and
unexplored, but it is a great advertising venue, and quite cost effective.
The Advantages of Cinema Advertising
- It delivers your message to a captive audience.
- On-screen copy can use full sight, sound and motion to increase ad recall.
- Unlike radio Cinema is not reliant on great frequency to have effect - once with a good ad will be enough as the audience is so engaged in this situation.
- Advertiser's company image is often boosted by the association with the movies on the big screen in full colour.
- Because cinemas are located near or in suburban shopping malls and other high-profile retail areas, ads are positioned close to point-of-purchase.
- Campaigns can be targeted by a demographic profile based on the geographic location of the cinema.