Pamphlet is a piece of small paper that discusses issues related to a particular subject with ample examples and illustrations. Though it is small, yet it can play a vital role in the marketing campaign of a business organization. A pamphlet may comprise of a single page or more than one page depending upon the requirements of clients. If a pamphlet has multiple pages, its pages are usually stapled together for giving it a shape of a small book.
A pamphlet is a small book consisting of a few sheets of printed paper -usually one or more pages that are stitched together with an unbound paper cover- which informs of a subject of current interest.
Pamphlets are small in size, not bigger than a LTR page in most cases. Their aim is to achieve mass distribution. This term is usually interchangeable with "flyer" or "leaflet".
Their meaning is also associated with political propaganda, or big announcements.
Some of the Advantages of Pamphlet :
- The first and foremost advantage of Pamphlet is that it is cost effective.
- It is one of the most popular forms of brochure design.
- It can seize the attention of the viewers efficaciously.
- It has an aesthetic appeal.
THE SIGNIFICANCE OF PAMPHLET DESIGN
The costs of pamphlets are not much. Pamphlets are cheaper and very popular forms of brochure. A pamphlet is a very significant promotional and marketing tool for companies and business organizations. Information can be delivered to a large number of people through pamphlets since pamphlets are not very costly. Pamphlets grab the attention of the readers almost instantly.
Pamphlet design may contain a single page or multiple pages depending on the amount of information, requirements of the client company and its target audience. The multiple pages of the pamphlets are usually stapled together. Pamphlets are light weight and easy to carry.
Pamphlets have a short lifespan. Pamphlets should grab the attention of the target readers almost instantly. Distribution to large masses of people and effective transfer of information to target readers are the vital aims of pamphlet design. Thus pamphlet designing does not involve high quality print or top class paper. Pamphlets are much cheaper than many other forms of brochures. The purpose served by pamphlets is more important than the quality of the pamphlets. But the content, graphics and theme should be designed in a captivating manner to arrest the attention of the readers instantly.
Pamphlets can inform and enlighten, enthuse and persuade, or entertain and educate. The functions of pamphlets are multifaceted. While distributing pamphlets the educational background, age, gender, economic status etc of the target readers have to be considered. For example- the target readers might be schoolchildren or shoppers or business directors etc. Also the places where pamphlets are to be distributed have to be kept in mind. For example - pamphlets may get distributed in colleges or fairs or shopping malls. These considerations help in the effective framing of pamphlet-content, graphics and design. These considerations will help in the designing of user-enticing pamphlets which will ultimately help companies or organizations to meet their business goals.